RAF 2016 Gold/AAF 2016 Silver Addy Winner
Problem: How can families reconnect with where their food comes from?
Solution: A mobile app database connecting shoppers to nearby organic farms & markets. Print advertising promoted the app. Main audience for the campaign was seen as new families. My process involved visiting Lakestone Family Farms, to better understand how small farms rely on relationships with their customers. Photographer: Justin Palmer.
Problem: The National Gym Association (NGA) put on yearly bodybuilding events, often drawing a limited audience.
Solution: I wanted to create a series of print ads which show the beauty and elegance of the sport, while attracting new crowds who may have misunderstood bodybuilding previously. The ads featured natural pro-bodybuilders I met at my local gym. My research for the campaign included watching George Butler's film "Pumping Iron." Photographed by Nicholas Kundrat.
Problem: In January of 2016, Jeff Ching and Brian Etten opened Rochester NY's only "barcade," Swillburger. The venue has an ability to let millennials live a childhood they never had, and adults to relive theirs.
Solution: To increase brand awareness, I created full-page print advertising to be featured in Rochester's "585" magazine, which focuses on local bars and restaurants. Photographed by Nicholas Kundrat.
Problem: Recent studies show that children are growing less active and more reliant on technology as time goes on.
Solution: To inform parents about the importance of being active on a daily basis, through Breakaway (a nonprofit) in collaboration with Nike. I developed print ads which would be displayed in shopping malls, as well as storyboards for a 15-second spot. An additional website provides more information, while asking parents to pledge to be more active with their kids. Photographed by Nicholas Kundrat.
Problem: The Record Archive is a home away from home for music collectors and Rochester locals. However, a majority of Rochester's millennial population have never walked through the doors.
Solution: I wanted to create an awareness by using a guerilla-styled ad, right on Rochester Institute of Technology's campus. By using the campus grounds for advertising, I was able to make a strong connection with millennials who have their weekends free to visit the local staple.
Problem: Local nonprofit organization Girls Rock! Rochester gathers annually to teach young women (ages 8–16) how to form bands and build confidence. GR has consistently needed charitable donations.
Solution: To raise funds, I created a 13" x 20" poster to be sold at their annual showcase show, with the help of local letterpress shop, Type High. The poster features space at the bottom for various band names which are TBA. The image was hand-carved out of a 12"x16" linoleum block.
Project: Illustrative T-Shirt design I printed and sold at the "First Friday" annual art event, in Rochester NY. The idea of two condiment bottles fighting seemed hilarious to me, especially the idea that Ketchup would bleed... well, Ketchup. The two had been at each other's throats for way too long, and it's best that they finally had a duel. I printed the shirts at Hide The Bodies Press.
Featured on AlternativeMoviePosters.com
Project: After seeing Gasland (a movie showing the devestating effects of Hydraulic Fracking) I decided to make my own poster for the film, as I felt the original didn't do it justice. Pen & Ink details were scanned and placed over the image. The number 40,000 relates to the number of chemicals often used during a single fracking.