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Jazzfest 18' Gorilla Campaign

I was tasked with promoting the 2018 Rochester Jazzfest in an unexpected way, that provides a connection to the music as well as the city. At Partners, we created three giant vinyl album cover sleeves using photographs of lesser-known Jazzfest artists, and put them around town. They were left around throughout the weekend, rain or shine.

Client: Rochester Jazzfest
Agency: Partners + Napier
Creative Direction:
Dan O’Donnell
Art Direction: Daniel Jurman

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